Volume# 36 What is the likelihood an early-stage company will get media coverage in the largest publications and media networks?
Volume# 34 What are the main challenges in getting earned media?
Volume# 35 How do we navigate the unknown, unforeseen stories or topics that dominate media to get media attention and coverage for your stories?
Getting Media Attention and Coverage for Your Stories
Welcome to the latest edition of the Conservaco newsletter, where we delve into the invaluable role of experience when it comes to navigating unforeseen media stories or topics that occasionally dominate the news landscape. In this issue, we’ll explore the challenges that occur when the media landscape is disrupted by unexpected events and how seasoned PR professionals can still secure media attention for their client’s stories.
The Unpredictable Nature of Media
In today’s digital age, the media landscape is in constant flux. Recent layoffs and economic turmoil in the media industry only add to this shifting business environment. While planned campaigns and press releases are a standard part of PR strategy, they can be overshadowed by unforeseen events that capture the media’s attention. From natural disasters and public health crises to viral social media trends and celebrity scandals, these stories can dominate headlines and push other news to the sidelines.
The Challenge for PR Professionals
For PR professionals, the challenge lies in finding ways to secure media coverage for their clients or organizations in the midst of these media storms. The competition for attention becomes fiercer, and the usual PR playbook may not suffice.
Why Experience Matters
This is where experience comes into play. Seasoned PR professionals have encountered a wide array of media disruptions throughout their careers. They understand that while it may be more challenging to break through during such times, it’s not impossible. Here’s why experience matters:
1. Adaptability: Experienced PR professionals have developed the ability to adapt quickly to changing circumstances. They can pivot their strategies and messaging to align with the current media landscape.
2. Media Relationships: Over time, PR experts build strong relationships with journalists, editors, and media influencers. These relationships can be leveraged to secure coverage even when the media is preoccupied with a major story.
3. Story Positioning: Experienced PR professionals excel at positioning their clients’ stories in a way that aligns with or complements the current media narrative. This requires a deep understanding of storytelling and news cycles.
4. Crisis Communication: When unforeseen events turn into crises, experienced PR professionals are well-versed in crisis communications. They know how to manage reputational damage and navigate sensitive issues.
5. Resourcefulness: Seasoned PR professionals have a vast toolbox of tactics and strategies to draw from. They can think creatively to find unique angles and hooks that capture media interest.
Case Study: Navigating the Unknown
Imagine a scenario where a technology startup is planning to launch a groundbreaking product. Just days before the planned launch, a major natural disaster strikes, dominating news coverage and diverting media attention away from the product launch.
In this situation, an experienced PR team swings into action. They reassess their strategy and identify a humanitarian angle related to the disaster that aligns with their client’s values and mission. They quickly pivot their messaging, crafting a compelling narrative that showcases their client’s commitment to helping those affected by the disaster.
Through strategic media outreach and partnerships with relief organizations, the PR team secures coverage that not only highlights the product launch but also sheds positive light on the startup’s corporate social responsibility efforts.
The Conservaco Approach
At Conservaco, we recognize that the media landscape is dynamic and often unpredictable. Our team of seasoned PR professionals has successfully navigated countless unforeseen media stories. We bring a wealth of experience, adaptability, and creativity to every challenge, ensuring that our clients’ stories are heard even in the most crowded and noisy media environments.
In Conclusion
Unforeseen media stories and topics are part and parcel of today’s media landscape. While they present challenges, they also offer opportunities for PR professionals to showcase their expertise and resourcefulness. Experience is the compass that guides us through the unknown, helping us secure media attention for our clients’ stories, no matter the circumstances.
Thank you for joining us in this edition of the Conservaco newsletter. Stay tuned for more insights and success stories in our future editions.
Respectfully,
Mark F. Thimmig, Chairman, CEO
Let’s Connect: mthimmig@conservaco.com
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