Volume# 64 The Power of Public Relations outweighs the impact of a single, one-time national advertising

PR outweighs the impact of a single, one-time national advertising

June 4, 2024

In today’s competitive business environment, companies are often challenged to choose the most effective way to communicate their value and reach their target audience. While advertising has its place, a well-executed national press release and PR campaign offer unparalleled benefits.

At Conservaco, the Ignite Agency, the true value of a comprehensive PR program far outweighs the impact of a single, one-time national advertising print or an online ad.

Here’s why:

Comprehensive Reach and Cost-Effectiveness

Our agency provides a robust national press release and PR service that includes the development of a quality, newsworthy release, and national distribution via PR Newswire, reaching over 150 outlets and a global audience of more than 90 million people. For a monthly investment of only $6K, this service includes diligent, aggressive, and ongoing outreach to our proprietary media sources to secure additional media coverage.

Compare this to the cost of a one-time advertisement: a quarter-page black and white ad in the Wall Street Journal can set you back as much as $69K, reaching a readership of 1.1 million. A full-page black and white ad in the New York Times can cost up to $150K, and a similar ad in Forbes starts at an estimated $73K, reaching a circulation of 925,000 readers.

A dedicated PR campaign at Conservaco, the Ignite Agency, is far more cost-effective. For $36K, you can engage in a six-month campaign, and for $72K, a 12-month campaign – investments significantly lower than a single ad in these publications.

Credibility and Long-Term Impact

One of the most compelling advantages of PR over advertising is credibility. Public relations results are not achieved through a one-time cost or quick push-button process like advertising. PR takes time to come to fruition but yields more substantial results in the end, delivering greater brand exposure.

Our long-time expertise and experience in public relations provide intangible value. We have a proven track record of helping companies achieve millions in investment funds while building their credibility in the media and their respective industries.

Sustained Engagement

Unlike a one-time advertisement that provides a fleeting impression, a well-orchestrated PR campaign fosters ongoing engagement with your target audience. It keeps your brand in the spotlight through continuous media coverage, thought leadership articles, and strategic storytelling. This sustained engagement helps build a credible and positive brand image over time.

Effective, Long-Term Investment

When considering the true value of your marketing investment, it’s essential to look beyond the immediate impact of a single advertisement. A national press release and PR campaign with Conservaco, the Ignite Agency, provides a strategic, cost-effective, and credible approach to building your brand.

Our comprehensive PR services not only provide extensive reach but also foster long-term engagement and credibility, ensuring that your company stands out in the crowded marketplace. Signing up for a dedicated PR campaign with us means investing in the sustained growth and success of your brand.

Contact Us

Reach out to us today to learn how we can help elevate your company’s visibility and reputation through our expert PR services. Let’s make your brand the next success story.

Respectfully, Mark F. Thimmig, Chairman, CEO Let’s Connect: mthimmig@conservaco.com

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